Researching Employers

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Internet Resources

Internet Sites for Career Planning

Unless otherwise noted, the following links are from the book, The Internet: A Tool for Career Planning, (Second Edition, 2002) by JoAnn Harris-Bowlsbey, Margaret Riley Dikel and James P. Sampson Jr. The book is available from the NCDA online Career Resource Store. The authors granted permission for use by NCDA. The links were verified and updated August 2008.

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  • Self-Assessment

  • Career Development Process

  • Occupational Information

  • Employment Trends

  • Salary Information

  • Trade and Professional Associations

  • Military Information

  • Educational Information

  • Distance Education

  • Seminars, Short Courses, and Certification Opportunities

  • Financial Aid Information

  • Apprenticeships and Other Alternative Training Opportunities

  • Job Search Instruction and Advice

  • Job Banks

  • Industry and Occupation Specific Information

  • Researching Employers

  • Directory of Online Employment Information

  • Online Counseling


Many well-known and validated inventories are provided for a fee by their publishers on the Internet.
These instruments are not covered here; they are covered in NCDA's publication A Counselor's Guide to Career Assessments.

Most assessment instruments described in this section are provided free of charge. Counselors are reminded of the need to find out about their psychometric properties before using them with clients.


The Career Key
The Career Key, developed by Lawrence K. Jones, Ph.D., is based on Holland's work. The Career Key test measures a user's skills, abilities, values, and interests and returns information designed to help the user learn about him or herself, discover career options, and make good decisions.
There is a nominal fee for the test which can be completed in less than ten minutes. Other areas of the site include good information and related resources and are free to access.


CareerStorm Online Assessment Center
Created by CareerStorm Ltd. in Finland, the CareerStorm Online Assessment Center is a suite of four independent assessments you can make available to your clients online. These are designed to help clients map their career path, create a plan to move towards their ideal career, choose between career options, and finally map out the strengths, weaknesses, opportunities, and threats in a personal career. Counselors can customize their gateway to the assessments to make the site more personalized. A free trial is available to qualified professionals.


Interest Assessment from the Career Exploration Links
The Counseling and Psychological Services Department, housed within University Health Services at the University of California-Berkeley, developed an interest assessment based on Holland types. This simple tool lists tendencies and talents for each group and matches these to short profiles of UC Berkeley students, listing their majors, interests, and possible career paths. This page links to longer lists of areas of study or occupations that the person might pursue.


MAPP - Motivational Assessment of Personal Potential
MAPP is an interest survey designed by the International Assessment Network in Minneapolis, MN. A free sample MAPP Career Analysis is provided to help individuals identify their preferences for working with people or things and other job characteristics; it also suggests some occupations that match these preferences. The assessment is offered in English, French, Polish, Portuguese, Spanish, and Swedish; it can be completed in about 25 minutes. It is possible to stop the test and resume at a later time. The resulting report is sent to the user via e-mail, outlining his or her "natural motivations and talent for work" and matching these to five occupational descriptions from O*Net.
Queendom offers a variety of personality, intelligence, and health tests and quizzes. Its motto is "serious entertainment," a reflection of dedication to providing users with "an avenue for self-exploration with a healthy dose of fun." The people behind this site include psychologists, and statistics and background information on most of the tests are available online. Users can register free, but paying subscribers gain access to additional resources and services.


Self Assessment from the Career Development Manual, University of Waterloo Career Services
The first section of the award-winning Career Development Manual is a collection of six assessment tools that can be printed out and completed.

These assessments cover personality and attitude, skills and achievements, knowledge and learning style, values, interests (based on Holland's theory), and entrepreneurism.


Career Decision-making Difficulties Questionnaire
The goal of the CDDQ is to facilitate the career-counseling process by providing counselors with feedback about the focuses of their clients' difficulties. The CDDQ is a self-administered questionnaire provided free of charge, that can be completed in eight minutes before the first counseling session. It was developed and cross-culturally tested by Itamar Gati, Ph.D. and Samuel Osipow, Ph.D.; the theoretical rationale, supporting research, and the professional manual can be found in the Experts Section of the site. [Note, this link was applied for by the authors.]


Career Maze
Career Maze report will give you an in-depth knowledge about yourself and help you make sound decisions about career futures and job choices. It puts more than 15 years of consulting experience into an on-line tool designed to increase self-knowledge. A fee is charged.
(*This link was applied for by Career Maze).
MyMajors interviews students who do not know what they wish to major in. After a 10 minute interview it recommends five majors for the student to consider and it offers extensive information about the majors commonly offered at most universities and colleges.
(This link was applied for by MyMajors.)



Career Development Process

Minnesota Careers

This simple guide from the Minnesota Department of Employment Security helps younger persons answer the questions "What do I want to do?" and "How do I get there?" while also planning a career path. The site includes a short interest inventory based on Holland's RIASEC model and offers facilitator and parental resource guides.
This is a guide to career planning, exploration, and decision making for young persons aged 15 to 24 with interactive tools that can be used as they work through the steps and exercises. The career planning process is divided into three steps: Discover Yourself, Discover Your Options, and Make a Decision; and each step also links to additional resources. Users must have javascript and cookies enabled in order to complete the many online assessments and inventories. Teachers' guides are available for download, and there is a place for persons to submit questions via e-mail. is a service of the Calgary Youth Employment Center in Canada.


University of Waterloo Career Services - Career Development Manual
The University of Waterloo's Career Services Center developed the Career Development Manual, a six-step process to aid users in career and life planning. Starting with Self-Assessment and working through Occupational Research, Decision Making, Employment Contacts, Work, and Career/Life Planning, users review articles under each area and work through various exercises designed to help them not only find a job but also develop and maintain a satisfying career.


My Guidewire
Discover purpose, success and happiness with MyGuidewire’s career planning and life management resource. Personal coaching, goal setting tools, personality assessments, job search and more.
(Note, this link was applied for by My



Occupational Information

America's Career InfoNet

This service, part of America's Career Kit sponsored by the U.S. Department of Labor, provides information on hundreds of occupations and requirements for entry. The Career Information section shows wage and trend reports, occupational requirements, and much more. The Career Tools section help users check employability, explore occupations, look for employers, and review occupational licensing information for various states. There is also a financial aid advisor designed to suggest ways to pay for the training or education necessary or desired in order to move to the next step in a career path.


Career Exploration Links
Career Exploration Links is a collection of over 800 links to career information resources found on the Internet. Users can browse the information by category or search for a specific subject by keyword. The Counseling and Psychological Services Department of the University Health Services at the University of California - Berkeley provides this resource.


Career Guide to Industries
The Career Guide to Industries provides information on available careers by industry, including the nature of the industry, working conditions, employment, occupations in the industry, training and advancement, earnings and benefits, employment outlook, and lists of organizations that can provide additional information. It is a way to find out who is needed by various industries and assess a lateral move from one industry to another. Like the OOH and the OOQ, this guide comes from the U.S. Bureau of Labor Statistics.


Career Guides from JobStar
This site is one of the most comprehensive collections of career information, including career assessment, where to look to find trends, career guides in libraries, and links to descriptive information for hundreds of occupational fields. Other sections of this website cover job information and salaries.


Myfuture: Australia's Career Information Service
A joint product of Commonwealth, State, and Territory governments, myfuture is a wonderful career and occupational guide. Individual users can customize the site to help them explore occupations and plan their career, but users can also review the facts of this site, browsing information on careers, work and employment, education and training, funding, and support services. Under the heading of "Assist Others" are resources to help groups like parents or teachers help children and adolescents with their career planning. The site is also searchable.


O*NET Online
O*NET OnLine was created to provide broad access to the O*NET database of occupational information, which includes information on skills, abilities, work activities, and interests associated with occupations. O*NET includes information for over 950 occupations, and the occupational titles and codes are based on the 1999 Standard Occupational Classification (SOC) system. Users can search for occupations by title or keyword in the description or browse by job family. The Skill Search allows the user to find occupations that match a list of current or soon-to-be-acquired skills. Users can also compare up to ten related occupations to one selected from the list. This is a powerful tool, and it is recommended that counselors become familiar with it before recommending it to clients. Several new search and browse capabilities have been added in the past year, including a new Browse by Job Zone feature. This allows users to find O*NET occupations based on the amount of preparation necessary for a successful job performance, from “little or no preparation” to “extensive preparation.”


The Occupational Outlook Handbook (OOH)
This is the current edition of the printed guide produced by the U.S. Bureau of Labor Statistics. Users can search the handbook using keywords to find where their interests fit in the top 250 occupations in the United States. Users can also browse occupational families, look for options, plan career paths, or see all occupations in alphabetical order by using the letters at the top of the front page. The OOH also includes well-written articles on how to find a job, evaluate a job offer, and locate career information. It includes predictions about tomorrow's jobs and links to related information from the Bureau of Labor Statistics.


Occupational Outlook Quarterly (OOQ)
Published quarterly by the Bureau of Labor Statistics, this magazine features articles with practical information on jobs and careers. It covers a wide variety of career and work-related topics such as new and emerging occupations, training opportunities, salary trends, and results of new studies from the Bureau of Labor Statistics. Articles are usually presented in HTML and PDF format, the latter requiring the free Adobe Acrobat Reader to view and/or print them. Past articles are also accessible by selecting either the topic-oriented Index or the individual issue Archive from the left menu.


Virginia Career VIEW (Vital Information for Education and Work)
This is a source for career and education information in the Commonwealth of Virginia with sections focused on Students, Parents, Educators, and Job Seekers. Users can quickly find information on various careers either by Career Cluster or by selecting a specific career that interests them. You can also learn about schools in Virginia or other areas of the United States that offer particular education or degree programs. There is a written analysis for each occupation that includes required educational level, skills, earnings, and employment outlook, along with a set of statistical tables covering wages and outlook at the state, regional, and national level. This tool is not just for Virginians.



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