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Market Research


Contents: 2

Introduction 3

US Motorcycle Market – general 4

U.S. motorcycle sales in 2014, by type (in units) 4

U.S. motorcycle sales from 2011 to 2014 (in units) 6


Motorcycles deaths and related injuries in the U.S. 9


Motorcycle riders in the UK 13

Airbags for motorcycles (the competition) 16

Airbag Jackets and Vests 16

Hedgehog-inspired full-body airbag would inflate into a personal safety cocoon 19

Dainese To Preview D-Air Street Airbag System At EICMA 2011 23

Dainese will showcase the street version of its D-air airbag suit at the EICMA motorcycle show, Nov. 8-13 in Milan, Italy 23

Alpinestars Unveils Electronic Airbag Suit for MotoGP Racers 26

Airbag Vests And Jackets From Helite 29

The wearable AIRBAG: Motorcyclist's jacket fitted with 'bladders' expands on impact to soften the blow



Motorcycle Airbag Jacket Review 37

Airbags for motorcycles and prices: 44

Testimonials: 44

Example of a good campaign of road safety products 45

The Hövding collar: the cycle helmet that's more airbag than skid lid 45

Statistics: 52

Causes of motorcycle accidents and how to prevent them 52

Sources: 58


Motorcycles are less stable and less visible than cars and often have high performance capabilities. When motorcycles crash, their riders lack the protection of an enclosed vehicle, so they're more likely to be injured or killed. The federal government estimates that per mile traveled in 2013, the number of deaths on motorcycles was over 26 times the number in cars. 

Because serious head injury is common among fatally injured motorcyclists, helmet use is important. Helmets are about 37 percent effective in preventing motorcycle deaths  and about 67 percent effective in preventing brain injuries.

According to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), in 2013, 4,668 people died in motorcycle crashes, down 6.4 percent from 4,986 in 2012. Using protective gear and helmet reduces the fatal outcome. Helmets only reduce the likelihood of a crash fatality by 37%. However, there are numerous new products to protect the bike riders such as the airbag for motorcycle and inflating helmet, vest and similar. This research will present some of them, their rate on the market, competition as well as reviews and comments of users.

US Motorcycle Market – general

Leading states based on motorcycle registrations in the U.S. in 2013 (in 1,000s)*

This statistic represents the leading U.S. states based on motorcycle registrations in 2013. With some 799,900 motorcycle registrations, California was ranked first that year. The total number of motorcycle registrations exceeded 8.4 million units in 2013.

U.S. motorcycle sales in 2014, by type (in units)

The statistic shows the number of motorcycles sold in the United States in 2014, sorted by type. Some 71,013 off-highway motorcycles were sold to customers in the United States that year. Motorcycles are two-wheel motorized vehicles, including automatic scooters, sports motorbikes, off-road motorbikes and cruiser-style motorbikes.

Of the more than 459,000 motorcycles sold in 2012, around 325,000 were on-highway motorcycles; a trend that carried on to 2013, a year in which even more on-highway motorcycles were sold. On-highway motorcycles include sport bikes and cruiser-type motorcycles. 

Over the past decade, a preference for bigger motorcycles has been observed in the United States. A major representative of these bigger motorcycles is the American manufacturer Harley-Davidson. Founded 110 years ago by William S. Harley, as well as Arthur, Walter and William A. Davidson, the Wisconsin company has established itself as one of the key brands on the global motorcycle market. The company is one of the biggest motorcycle manufacturers not only in the United States, but also in overseas markets: In 2012, more than 43,000 Harley-Davidson motorcycles were sold in Europe. The company’s revenue from worldwide motorcycle sales reached almost 5.3 billion U.S. dollars in 2013. That year, H-D raked in close to 59 million U.S. dollars in licensing royalties alone. 

Indian Motorcycles, which was acquired by Polaris Industries in 2011, Yamaha and Honda are counted among Harley-Davidson’s closest rivals. These manufacturers produce many different motorcycle models, including sports bikes, touring motorcycles and street motorcycles.

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