1. The Bmw 3 Series in the 2010 Model Year. (Short Version) 3 Elegant Style and Sporting Performance at Their Best: The New Bmw 3 Series Coupé. The New Bmw 3 Series Convertible. 6




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BMW
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Information

1/2010
Page



The BMW 3 Series in the 2010 Model Year.
Contents.

1. The BMW 3 Series in the 2010 Model Year.
(Short Version) 3

2. Elegant Style and Sporting Performance at Their Best:
The New BMW 3 Series Coupé.
The New BMW 3 Series Convertible.
6

3. More Driving Pleasure, More Efficiency, More Diversity:
The New Engine Range in the BMW 3 Series Saloon and the BMW 3 Series Touring. 15

4. Once Again a Step Ahead:
The BMW 320d EfficientDynamics Edition. 22

5. A Perfect Team
The BMW 3 Series Edition Models. 26
















1. The BMW 3 Series
in the 2010 Model Year.
(Short Version)


Driving pleasure in the BMW 3 Series is reaching new heights yet again in the 2010 model year. Carefully conceived modifications in design, a thoroughly updated and extended range of engines, as well as innovative model features give both the new BMW 3 Series Coupé and the new BMW 3 Series Convertible even greater appeal and style. And at the same time the Saloon and Touring now also come with new power units offering even greater qualities than before.

Benefiting from all these innovations in the powertrain, the BMW 3 Series is able to further strengthen its status as an outstandingly dynamic and exceptionally efficient range of models in the mid-market segment.

Over and above these qualities superior from the start, the 320d EfficientDynamics Edition is now also entering the market with an unusually good and, indeed, absolutely superior balance of driving pleasure and fuel economy. Offering average fuel consumption in the EU test cycle of 4.1 litres/100 kilometres (equal to 68.9 mpg imp), this very special new model sets new standardsfor efficiency in the midrange segment.

Optimised in all key areas: the new BMW 3 Series Coupé and the new BMW 3 Series Convertible.

New design features at the front, side and rear precisely integrated into the car give even greater emphasis to the sporting and elegant character of the BMW 3 Series Coupé and the BMW 3 Series Convertible. At the same time the modifications in design make the silhouette of both models even sleeker and more dynamic as a sign of superior performance.

As an additional highlight, the BMW 3 Series Coupé and Convertible now feature headlights with newly designed contour lines, a modified structure, and innovative light technology. New paintwork colours, an updated range of leather upholstery, as well as innovative office and entertainment functions from BMW ConnectedDrive make a further contribution to the elegant looks of both models and the supreme driving experience they have to offer.

New diversity in the BMW 3 Series engine range.

Entering the 2010 model year, all engines in the BMW 3 Series fulfil the EU5 emission standard. At the same time the range of engines is being expanded by new entry-level variants for the Coupé and Convertible, as well as a new entry-level diesel for the BMW 3 Series Touring.

The market launch of the new BMW 3 Series Coupé and the new BMW 3 Series Convertible also marks the introduction of the BMW 318i powered by a straight-four 2.0-litre 105 kW/143 hp petrol engine. The 2.0-litre four-cylinder diesel in the new BMW 316d Touring delivers maximum output of 85 kW/115 hp.

The top-of-the-range BMW 335i available on all body variants of the BMW 3 Series now comes with a 3.0-litre straight-six featuring BMW TwinPower Turbo Technology, High Precision Injection and VALVETRONIC valve management combining supreme output of 225 kW/306 hp with fuel economy and CO2 management once again enhanced by a significant margin.

The new power units featured in the BMW 325d (150 kW/204 hp) and the BMW 320d (135 kW/184 hp) likewise available in all body variants also offer a further increase in power and torque combined with an even higher level of all-round efficiency. And last but not least, the BMW 318d Saloon and the BMW 318d Touring offer an ideal combination of higher torque with lower fuel consumption and emissions.

Supreme efficiency in the midrange segment: the BMW 320d EfficientDynamics Edition.

The BMW 320d EfficientDynamics Edition is entering the market in the 2010 model year as the most efficient car in the midrange segment, combining fuel consumption of just 4.1 litres diesel/100 kilometres (equal to 68.9 mpg imp) and a CO2 rating of 109 grams per kilometre in the EU test cycle with maximum output of 120 kW/163 hp.

The 2.0-litre four-cylinder diesel featured in this revolutionary new model comes with an all-aluminium crankcase, turbocharging with variable intake geometry, and the latest generation of common-rail direct fuel injection. Naturally, the engine has been specifically modified for an even higher standard of efficiency and the car itself comes with optimised aerodynamics, a longer final drive ratio and innovative technology in the two-mass flywheel, the centrifugal force pendulum.

Perfect symbiosis: the BMW 3 Series Edition Models.

The new Special Editions of the Saloon and Touring bring out the characteristic qualities of the BMW 3 Series in terms of driving dynamics, motoring comfort and cutting-edge innovation more convincingly and impressively than ever before. The Sport, Lifestyle and Exclusive Edition Models boast sophisticated options carefully combined with one another in the exterior and interior design of the car, providing new, exquisite highlights in terms of the car’s looks and driving experience.

Innovative office and entertainment functions from BMW ConnectedDrive.

The wide range of services offered by BMW ConnectedDrive highlights the innovative character of the BMW 3 Series. Appropriately networked to its surroundings, the BMW 3 Series with ConnectedDrive offers both optimum comfort and safety as well as a wide range of useful entertainment functions.

In the 2010 model year the range of features provided by BMW ConnectedDrive is being expanded by additional functions – in part totally exclusive to BMW. The focus in particular is on the optimised integration of the mobile telephone and external entertainment devices into the car’s internal iDrive control system.

2. Elegant Style and Sporting Performance at Their Best:
The New BMW 3 Series Coupé.
The New BMW 3 Series Convertible.


Distinctive refinement of the front- and rear-end design. Even greater emphasis of the sporting, stretched side-line, new light technology.

Thoroughly updated range of engines: more power, more efficiency and a new entry-level power unit.

Modern highlights within the interior, shift paddles on the Sports Automatic with new control logic, innovations from BMW ConnectedDrive.

Both the BMW 3 Series Coupé and the BMW 3 Series Convertible combine the driving pleasure so typical of a BMW 3 Series with individual style and a truly sporting, elegant look. And now the characteristic driving experience that makes both models so special is becoming even more fascinating and enjoyable. Carefully conceived design modifications at the front, at the side and on the rear of both models, a thoroughly updated range of engines and innovative design features make these distinctive two-door models even more dynamic, efficient and up-to-date than ever before.

Benefiting from these features, the new BMW 3 Series Coupé is further extending its leadership over the competition through its unique aesthetic look and supreme sportiness. The new BMW 3 Series Convertible combines the unmistakable qualities of its electrically retractable hardtop and the particularly exhilarating experience of driving in the open air with elegance refined to an even higher standard, enhanced comfort and optimised efficiency.

Attractive innovations at the front, side and rear integrated precisely into the overall look of the car give even greater emphasis to the superior sportiness of both models. At the same time these modifications slightly extend the overhangs front and rear, adding a sleeker and even more dynamic look to the silhouette of the new BMW 3 Series Coupé and Convertible.

A further innovation on both the Coupé and Convertible is the headlights with their newly designed contours, modified structure and innovative light technology. At the rear the light clusters in their characteristic split L-shape are now combined with a new, particularly harmonious colour scheme.

Making its debut as the new entry-level model, the BMW 318i is joining the line-up of variants available in the BMW 3 Series Coupé and Convertible. Further innovations in the range of engines include the BMW 320d and the BMW 325d now offering even more power and torque, as well as the introduction of a new straight-six power unit featuring BMW TwinPower Turbo Technology, High Precision Injection and VALVETRONIC valve management in the top-of-the-range BMW 335i Coupé and the BMW 335i Convertible.

It almost goes without saying that all engine variants on both models fulfil the EU5 emission standard.

The new BMW 3 Series Coupé and the new BMW 3 Series Convertible come as standard with an optimised sports steering wheel incorporating multifunction controls. The shift paddles on the steering wheel featured in combination with the optional Sports Automatic transmission now incorporate a new control logic.

New exterior colours, a modified range of leather upholstery as well as innovative office and entertainment functions from BMW ConnectedDrive set further highlights in the looks of the car and in the driving experience offered by the new BMW 3 Series Coupé and the new BMW 3 Series Convertible.

Design: precise enhancement for a truly sporting and elegant look.

Through its proportions alone, the BMW 3 Series Coupé highlights the sporting and elegant character of this unique two-door. The classic lines of the car are emphasised in particular by the long and sleek engine compartment lid, the steeply raked A-pillar, the passenger cell moved far to the back, the long wheelbase and the flowing roofline. All this adds up to create a stretched and dynamic side view, giving the Coupé its unmistakable aesthetic beauty.

The BMW 3 Series Convertible likewise boasts a strikingly low and sleek side-line especially with the roof open. The three sections of the electrically retractable hardtop come to rest when open in compact arrangement above one another at the rear. This gives the BMW 3 Series Convertible that horizontal waistline so characteristic of an open-air BMW, interacting with the driver and front passenger seats moved further back to provide that typical feeling of motoring in the open air with maximum freedom and direct contact with your surroundings.

With the hardtop closed, the Convertible stands out clearly from the Coupé particularly through the more strongly accentuated transition from the roofline to the rear of the car. At the same time the integrated aerial serves to further enhance the smooth flow of lines and the overall harmony in looks.

The dynamically stretched silhouette of the new BMW 3 Series Coupé and the new BMW 3 Series Convertible is further emphasised by innovations in design at the front, side and rear. These modifications to the car’s exterior design are to be admired on the engine compartment lid, the front air dam, the BMW kidney grille, the side-sills, and the rear air dam.

The front overhang is now 29 millimetres or 1.14”, the rear overhang 3 millimetres or 0.12” longer. The front air dam, beautifully chiselled in its looks also from the side, symbolises a powerful forward-pushing motion, two light contours standing out from the side-sills adding a further touch of dynamic performance. Yet a further feature on both the new BMW 3 Series Coupé and the new BMW 3 Series Convertible is that the front end, now sticking out further than before, helps to optimise pedestrian safety.

With its wider BMW kidney grille and three-dimensional lines, the front view of the new BMW 3 Series Coupé and the new BMW 3 Series Convertible boasts even greater and more powerful presence. The frame around the kidney grille now comes as a chrome band precisely twisted within itself.

The second new highlight at the front is the horizontally designed air intake extending from one side of the car to the other in order to significantly emphasise the sheer width of each model. At the side the air intake is split horizontally by silver-coloured trim bars extending from the round foglamps positioned far to the outside all the way to the BMW kidney grille. In the middle, the air intake is fully open while at the bottom the intake borders on a precisely chiselled air contour line again split into three sections with its centre element sticking out slightly to the front and connected harmoniously at the side with the side panels.

Innovative xenon headlights with LED daytime driving lights and LED highlights.

Both the new BMW 3 Series Coupé and the new BMW 3 Series Convertible come as standard with bi-xenon headlights – dual round headlights combining modified contour lines with innovative light technology. At the top, the headlights merge into a trim bar cutting off the light beam to create that concentrated look so typical of a genuine BMW.

The light sources are formed by two cylindrical light beams and the headlight units come as an option with Adaptive Lights following the course of the road ahead as a function of the steering. Over and above this swivelling action, the Adaptive Headlights incorporate a bending light function provided by the inner headlight unit as well as variable light distribution for appropriate illumination of the road in town and on the motorway, as well as Adaptive Headlight Range Control.

The daytime light function so characteristic of a BMW is provided by light rings featured as standard in the headlights. The optional LED Package comes with light rings formed by light-emitting diodes operating as required in two stages: dimmed to approximately 10 per cent of their full power, they serve as positioning lights, operating at full power, they provide a daytime light function.

This option also includes direction indicators in LED technology and a LED highlight unit on the upper edge of the headlights themselves.

Rear lights: supreme harmony in illumination during the day and in night design.

The rear light clusters in their two-piece L-shape characteristic of both models are further accentuated on the new BMW 3 Series Coupé and the new BMW 3 Series Convertible by a new colour scheme. Featuring two rows of lights coming on at the same time, they create that night design so typical of a BMW, red cover glass all round now giving the lights an even more harmonious and well-balanced look.

An additional horizontal light contour line in the rear air dam serves to further accentuate the width of the car, creating light and shade effects to give the entire rear end an even flatter and smoother appearance.

The exterior mirrors also come in new design, adding yet another innovation to the unique looks of the BMW 3 Series Coupé and the BMW 3 Series Convertible. In their dimensions they naturally comply with the latest legal standards, offering the complete mirror surface and coverage required. And in their new format, the rear-view mirrors blend harmoniously into the side view and silhouette of each model.

The range of paintwork colours available on both models now also includes Deep Sea Blue Metallic and Vermillion Red Metallic, with Mineral White Metallic also becoming available in June 2010.

No less than four new wheel designs measuring 17 or 18 inches have been added to the range of light-alloy wheels available as an option. And in conjunction with the optional M Sports Package, the customer also has the choice of particularly sporty 19-inch wheels.
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